Frames

Hej VASUMA!

This Stockholm based eyewear collection has a knack for creating frames that feel familiar at first glance, then completely different once they’re on your face. A little vintage. A little rock & roll. A little “where did you get those?”

The result is eyewear with character. The kind that starts conversations, gets compliments, and somehow becomes the pair you reach for even when you own ten others.

Because great style isn’t about fitting in.

It’s about finding the pieces that feel unmistakably like you.

So if your current frames are doing their job but not saying much, consider this your sign.

Come by and meet Vasuma. Some frames help you see better. The right ones help people see you differently.

Tom Ford, the ICON series

Few design details in eyewear are as recognizable as the Tom Ford “T”.

But what has allowed it to endure is everything surrounding it.

The Tom Ford Icon Collection revisits the shapes that established the brand’s reputation. Strong silhouettes, confident proportions, and a design language that remains unmistakable years after its introduction.

While trends come and go, the foundation of these frames has remained remarkably consistent. A clear point of view, refined over time rather than reinvented season after season.

It’s a reminder that great design isn’t about constant change.

It’s about creating something worth returning to.

Because true icons aren’t defined by the moment.

They outlast it.

Find it in store now.