This Stockholm based eyewear collection has a knack for creating frames that feel familiar at first glance, then completely different once they’re on your face. A little vintage. A little rock & roll. A little “where did you get those?”
The result is eyewear with character. The kind that starts conversations, gets compliments, and somehow becomes the pair you reach for even when you own ten others.
Because great style isn’t about fitting in.
It’s about finding the pieces that feel unmistakably like you.
So if your current frames are doing their job but not saying much, consider this your sign.
Come by and meet Vasuma. Some frames help you see better. The right ones help people see you differently.
Jacques Durand Eyewear
Eyewear is often designed to follow trends. Jacques Durand was built to outlive them.
What draws us to the brand is its restraint. Sculptural acetate, matte hand finished textures, architectural lines, every frame feels intentional without ever trying too hard.
Founded by a designer who helped shape modern eyewear culture, Jacques Durand carries a quiet confidence that’s become increasingly rare. No oversized logos. No excess. Just pure form, balance, and craftsmanship.
That’s why it found its way on to our shelves.
Discover the collection in-store and experience Jacques Durand eyewear.
Bruno Chaussignand, the french collection that is everything we've needed.
Some frames make an entrance. Others make you lean in.
In a world where eyewear often feels louder, bigger, thicker, and determined to announce itself from across the room, Bruno Chaussignand takes a different approach. One rooted in architecture, balance, and the belief that a frame should reveal the person wearing it, not compete with them.
Designed in France, every collection begins with the face. The proportions. The movement. The way light catches a contour. The result is eyewear that feels remarkably natural yet impossible to mistake for anything else.
A little like meeting someone impeccably dressed and realizing you can’t quite pinpoint why they stand out. They just do.
Perhaps that’s what makes Bruno Chaussignand so compelling. There are no gimmicks. No unnecessary flourishes. Just thoughtful design, refined craftsmanship, and a confidence that doesn’t need validation.
The kind of frame people notice long after you’ve left the room.
Visit us in store and discover why Bruno Chaussignand has become a favourite among those who appreciate design that speaks softly but says a lot.
Tom Ford, the ICON series
Few design details in eyewear are as recognizable as the Tom Ford “T”.
But what has allowed it to endure is everything surrounding it.
The Tom Ford Icon Collection revisits the shapes that established the brand’s reputation. Strong silhouettes, confident proportions, and a design language that remains unmistakable years after its introduction.
While trends come and go, the foundation of these frames has remained remarkably consistent. A clear point of view, refined over time rather than reinvented season after season.
It’s a reminder that great design isn’t about constant change.
It’s about creating something worth returning to.
Because true icons aren’t defined by the moment.
They outlast it.
Find it in store now.
